Subject: ANNOUNCE: Internet Psychographics Survey Results From: acg@well.com (Adam C. Gross) Date: Thu, 15 Jun 1995 13:40:33 -0800
How the Web Was Won
Subject: ANNOUNCE: Internet Psychographics Survey Results
From: acg@well.com (Adam C. Gross)
Date: Thu, 15 Jun 1995 13:40:33 -0800

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Thanks to all of you on online-news who participated in SRI International's
psychographic user survey.  The results of the survey are now available at
http://future.sri.com  (if you don't have Web access and would like a copy,
drop me a note).

While you are there, it would be great if you'd take the time to fill out
the new iVALS (Internet Values and Lifestyles) survey... we'll be sharing
the findings of this study as well.

I thought the list readers would interested in a few newspaper specific
tidbits from our research.  In a later iteration of the survey, we asked
about 1000 people about their use of newspaper classifieds and online
classifieds. Personally, I was expecting online classified use to be a
little higher..

Percent of users who have used the following media for purchases in the
PAST MONTH:

Online Classifieds
Men      7%
Women 4%

Newspaper (traditional) classifieds
Men         22%
Women    21%


Hope you find this stuff useful.  I'll be happy to answer specific
questions, but if its a general question I'd prefer to answer it via the
list instead of private email.

Regards-
Adam C. Gross
Media Futures Program
SRI International






* Protect unborn services -- support open platforms *



From wfp Mon Oct 23 21:00:23 1995