How the Web Was Won
How did this mess get Started anyway?
In 1992, as part of a course I was taking at
Landmark Education Corporation
I took on a project to make the Internet available to the general public. After spending 6 months on this project,
I realized that I needed to contact major publishers. A short contract with IBM funded my relocation, and then I
joined:
Dow Jones
and made
the Proposal that Started On-line Publishing on the Internet
I started working with over 25 alliance developers to achieve this aim. The most promising was
WAIS Inc, Maker of what became the first Web Portal
Much of what was required was to overcome the traditional thinking of the publishing community using techniques I'd learned in the
Landmark Forum/
Eventually I joined a small mailing list exclusively for publishers which quickly grew from about 40 people to
HREF="hist/013.html">1600 brand new Internet Publishers
Eventually, it grew to over 8000 subscribers. I still contribute occaisionally. Within 18 months, Dow Jones
became one of the premier publishers on the Interne. Soon,
5 senior directors were using my research to create their own Internet projects.
McGraw-Hill
I was eventually approached by a very persistant recruiter who absolutely insisted that I needed to speak to Thom Gerhard of McGraw-Hill's Standard & Poor's unit. Within a few weeks after joining, I proposed
The McGraw-Hill Web Strategy.
Within a month, Joe Deon, the CEO of McGraw-Hill ordered that all 167 McGraw-Hill companies "get on the internet".
Several technology managers for the various business units consulted with me via telephone and e-mail. In addition, nearly all of the managers joined the mailing list to which I had been consistently contributing as a
The Phantom of the Internet.
I kept a very low profile to avoid adverse publicity for my employer (at the request of my supervisor).
Many of the musings of the "Phantom of the Internet" were
still contriversial,
especially my endorsements of Linux.
But I did get some
Messages Sent in 1994/
- Messages Sent in 1994 - This is a partial collection, starting from when I established my Digex account.
Messages Sent in 1995/
- Messages Sent in 1995
1996/
- Messages Sent in 1996
thanks/
- Fan Mail for the Phantom
Early Pioneers
Parent Directory
- Rex's Home Page
Epubs.html
- Some of the earliest online Publications.
urls/
- URLs from the earliest commercial Publishers
web/
- Early notes about Web Browsers
webster/
- Another pioneer web publisher
clips/
- Clippings of Early Internet Coverage
census/
- Tracking the net's early growth
But is there any PROFIT in the Internet?
economics/
- Economic models for turning the Internet into a business.
ascap/
- An A.S.C.A.P. or B.M.I. model for sharing royalties.
ads/
- Strategies for Advertizing on the Web.
agencies/
- Use of agencies.
New Century Network/
- New Century Network, the first Internet Publisher's Syndicate
newshare/
- Newsshare - another attempt at an ASCAP Royalty sharing model
clickshare/
- A Company that used the ASCAP model
digests/
- Digest of the Online-News mailing list
digicash/
- Early Pioneers of Internet Commerce
ecash/
- Another Pioneer of Internet Commerce
Who will actually USE the Internet?
How to reach 1 billion people
formats/
- Why we use public formats instead of proprietary formats.
gender/
- How to make the Internet appealing to Women. How will women use it?
handbook/
- The Internet Handbook
hotflash/
- One of the earliest versions of "PUSH" (via E-Mail), contains earliest press coverage of "The Web"
isdn/
- High Speed access to the internet. Barriers, Costs, Solutions
isps/
- Early independent Internet Services Providers - a startup guide
java/
- A new language for the Internet
kismet/
- Why be content with an olive, when you could have a whole olive grove
lists/
- Some early internet mailing lists
locals/
- Strategies for bringing local newspapers onto the internet
News Room 2000/
- News Room 2000 - What would "News" look like in the 21st century predictions of 1994-5
others/
- Other publishers on the internet
profilers/
- Publish and Subscribe techniques
Rules of the Road - Internet Standards
publishers/
- Some of the early publishers
servers/
- Strategies for early entry Web Publishers
shareware/
- The role of Public License Software on the Internet
standard/
- Use of Standards on the Internet
stats/
- Early Internet Statistics
subscribers/
- How many people are there on the Internet anyway?
webtv/
- Low Cost Web browsers - what is required?
The Opposition
Censorship of the Internet/
- This chronicles how congress tried to "shut down" the Internet through censorship laws
msn/
- There's a new kid in town (Microsoft) and he doesn't play by the rules
Microsoft 1/
- Microsoft and the Internet
Microsoft 2/
- More about Microsoft and the Internet
Archives of the Online-News Publishers Mailing List
oln/
- Verious Online News postings worth noting
oln265/
- A digest of the Online-news group day 265.
oln363/
- A digest of the Online-news group day 363.
oln95/
- Highlights of Online-news for 1995
oln96/
- Highlights of Onlien-news for 1996
olnd/
- Highlights of the Online-news digests
olnews/
- Other highlights of the Online-news mailing list.
Old Boxes of Unsorted Mail
rballard/
- Rex Ballard's notes
saved/
- Another unsorted junk box
Rex's old mailbox 1/
- This is old clippings from various players
Rex's Old Mailbox 2/
- Another old mailbox
tmp1
- Unsorted Junkmail
tmp2
- More Junkmail